Joyce Boutique was the first to bring branded fashion to Hong Kong as far back as the early eighties and has since then been the standard all other boutiques are compared to.
The founder Joyce Mas exquisite taste created a style that has been adopted by the Tai-Tais in Hong Kong over the years.
Adrienne Ma, Managing Director of Joyce Boutique Holdings, has witnessed the lifestyle changes that has made fashion accessible to more people and seen stores such as Zara, Mango and H&M now dominate the scene.
Joyce Boutique however maintains a niche in the market and caters more for the sophisticated end of the market selling cult cosmetic brands in Joyce Beauty and top fashion brands such as Donna Karan and John Galliano as well as ball gowns by Vera Wang.
Also, Joyce Men can be found in New World Tower next door and another Joyce boutique is located in Kowloon on the other side of Hong Kong harbour.
Address: 16 Queen’s Road, Central, Hong Kong Tel: (852) 2522 7402 Opening Hours: Mon Sat 11:00 – 19:30 Sun Noon 18:00